An event dedicated to improving ecommerce performance

6th Nov. 2014 × Royal Society of Chemistry

Programme

Useful Information

Already a successful annual event in Paris and São Paulo, the Lengow Ecommerce Day is a morning dedicated entirely to ecommerce and improving performance.

The event, which is free to attend for e-merchants, aims to unite the ecommerce community to discuss current and future trends, developments and challenges within the industry.

We will also be running the Startup Spotlight Competition

Mickael Froger CEO, Lengow

Andrew McClelland Chief Operations & Policy Officer, IMRG

Jason Brankin Global Head of eCommerce, World First

Sacha Wilson Director Sales & Marketing EMEA, Avalara

Steve Borges Founder, Biglight

Mark Lewis CTO, Practicology

Alessandro Gentili Spinola Sales and Partnership Manager, Nextag

Jessica Ramsden Lead Business Development Manager UK, Stylight

Aman Khurana Sales Director, Peerius

Tom Pressley Snr Marketing Manager, Bazaarvoice

Johan Guérin Lead Business Head of International Development, iAdvize

Cross border ecommerce provides multi-channel retailers with limitless business opportunities for international expansion.

How can emerchants take advantage of global opportunities for cross border ecommerce? Which are the most profitable international markets? What issues should emerchants be aware of when selling internationally online?

IMRG (Interactive Media in Retail Group) is the UK's industry association for e-retail.

Formed in 1990, IMRG is setting and maintaining pragmatic and robust e-retail standards to enable fast-track industry growth, and facilitates its community of members with practical help, information, tools, guidance and networking.

If you trade overseas on e-Commerce Marketplaces, you'll need to find a way of converting payments back into your own currency . Worldfirst sets up accounts in the UK, France, Germany, Canada, Australia and the USA to receive payments and save our customers between 0.5% and 3% of their total amount transferred.

Biglight is a full-service ecommerce agency that helps leading fashion brands and retailers achieve their ecommerce ambitions. With an international team based in London and Berlin, they provide marketing, UX and design, photography & video and consulting services to leading brands such as River Island, Tommy Hilfiger, UGG Australia and Uniqlo.

With increasing cross-border trade and international growth, it makes sense to outsource and automate transactional taxes that incorporate various rates across multiple geographies.

Avalara is a leading cloud-based tax and compliance automation technology provider, supporting tens of thousands of businesses in more than 100 countries worldwide.

We help make VAT and sales tax compliance simple and automatic. We determine taxability, applicable tax rates, prepare and file returns, remit taxes, maintain tax records and manage tax exemption certificates.

Our mission: to help businesses of all sizes achieve compliance through comprehensive, automated, cloud-based solutions that are fast, accurate and easy to use.

Speaker to be confirmed

Alternative distribution channels are changing the landscape of ecommerce.

What channels are available and how can you effectively use them to boost your ecommerce sales? Marketplaces, price comparison engines, retargeting, sponsored links... What’s working and what isn’t?

Practicology is a strategic consultancy specialising in ecommerce and multichannel retail. All of our consultants have worked within retail businesses and understand our clients’ challenges. We offer an end-to-end portfolio of services including consulting, site design, analytics, conversion rate optimisation, trading and digital marketing services.

We don’t just provide clever theory, we work with each client from strategy to execution focusing on practical and profitable outcomes. Clients include House of Fraser, Green Man Gaming, Thomas Pink, Ted Baker and Kathmandu.

Nextag was created in 1999 and is now one of the CSE leaders in the USA. The company is currently present in 10 countries.

At the core of Nextag are proprietary technologies and algorithms that enable shoppers to quickly compare prices and find the best deals on millions of product.

For thousands of merchants, service providers and individuals, Nextag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing.

More than 30 million people per month use Nextag to research, compare and save on products and services online.

STYLIGHT brings together an assortment from the most fashionable brands and stores in one destination; allowing users to shop millions of fashion products all in one place.

At the heart of STYLIGHT are collages created by top international fashion bloggers, called looks. Not only can our visitors discover inspiring member-generated looks, but they can also buy the products featured within these looks. This integration of community and shopping creates a compelling proposition for retailers and brands: stylight.com/Women-New Youtube

Online shoppers are becoming increasingly demanding and expect relevance at every stage of their customer experience.

How can emerchants use personalisation to optimise the ecommerce experience, create a relationship with customers and increase conversion and loyalty?

Bazaarvoice is a consumer engagement platform that captures and channels authentic digital content into the places that inform and influence the brands people buy, and love.

Partnering with over 3,000 of the world’s leading retailers and brands, Bazaarvoice allows businesses to analyse this content and to use the insights for smarter marketing, better products, and higher sales.

Peerius is one of Europe’s market leaders in personalisation software . Using a multitude of data streams, including individual user behaviour, social inputs, behavioural clusters and product attributes, Peerius can provide personalisation for any aspect of a website or channel touch point . The company will be sharing insights based on analysis of over 200 sites. They will also be revealing the best performing techniques for achieving a high lift in revenue through personalisation .

iAdvize is a real-time online customer service solution (Click to Chat, Click to Call & Click to Video) combined with a smart behavioural targeting expertise.

By adding a human touch to online customer service, iAdvize improves customer satisfaction and also creates value for the 1000 businesses it works with by increasing online sales.

Royal Society of Chemistry

Burlington House Piccadilly London W1J 0BA

Underground

Green Park Piccadilly Circus

Buses

14 19 22 38

lengow.com

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